samsung_about

Samsung Redesign

My Role

Team Lead

Team Members

Elaine L. - Project Manager

Kunwei J. - Marketing Director

Somin L. - Creative Director

Nenqing C. - Graphic Designer

Elaine K. - Graphic Designer

Yuhua C. - Graphic Designer

Xinyue L. - UI/UX Designer

Kirsten C. - UI/UX Designer

Tina C. - UI/UX Designer

Cindy C. - UI/UX Designer

Deliverables

Communication Strategy

Competitive Analysis

Target Audience

Task Flows

Visual Design

Usability Plan

Marketing Strategy

Tools

Adobe Illustrator

Adobe Photoshop

Google Slides

Gantt

Overview

samsung_about
Samsung 4K TV

Samsung is one of the largest producers of electronic devices, headquartered in South Korea. Samsung specializes in the production of a wide variety of consumer and industry electronics, including appliances, digital media devices, and many more - including 4K televisions.

Samsung has been around for a while now, and having a stellar website that is up-to-date is one of the most important things a company has to maintain. Because of that, Vivid Vision Design Studio would like to propose a website redesign.

The purpose of this is none other than to increase sales and brand exposure, through a better and much-improved User Experience. Additionally, we want to create a more enhanced and on-brand User Interface to increase the overall shopping experience.

Our Team

vivid_team

Research

Samsung TV Redesign Goals
Research Statistics for TV resolution
Research Direct Competitors for Samsung TV
Target Audience for Samsung TV
Task flow for Undecided Buyer
Task flow for the Perfectionist
Task flow for the Impatient Buyer
Initial Wireframes for Redesign

Testing

Usability Testing Plan - Phase 1
Usability Testing Plan - Phase 2
Usability Testing Plan - Phase 3
Usability Testing Plan - KIP Testing
Usability Testing Plan - Improvements

Design

Samsung TV Desktop Home Page
Samsung TV Desktop Product Page
Samsung TV Desktop Product Details Page
Samsung TV Tablet Home Page
Samsung TV Tablet Product Page
Samsung TV Tablet Product Details Page
Samsung TV Mobile Home Page
Samsung TV Mobile Product Page
Samsung TV Mobile Product Details Page

Other Projects