graywhale_about

Graywhale Entertainment

My Role

UI/UX Designer

Duration

February 2019 — March 2019

Deliverables

Project Design Brief

Target Audience Research

User Flow Analysis

Prototype Testing

High Fidelity Mockups

Link to User Task Prototype

Tools

Adobe Illustrator

Adobe Photoshop

Google Forms/Slides

Overview

Graywhale Entertainment Project Overview

Problem Statement

Graywhale Entertainment Current Website
How can we turn the Graywhale Entertainment website into a more modern and engaging experience?

Research

Graywhale Competitors Research
Graywhale Target Audience Research
Graywhale User Persona Research
Graywhale User Task Research
Graywhale Initial Wireframes

Testing

Graywhale User Flow & A/B Testing

Branding

Graywhale New Logo Layouts
Graywhale New Logo Color & Typography

Design

Graywhale Redesign Home Page
Graywhale Redesign Product Page
Graywhale Redesign Product Details Page
Graywhale Redesign Checkout Page

Takeaway

Graywhale Entertainment Logo

I chose the Graywhale Entertainment redesign project because I saw an opportunity to use my design skills to support a store that I visit frequently.

During my research, I was able to have lovely conversations with the owners of the bookstore and they were more than helpful in assisting me during my design process.

In my spare time, I would add the following:
  • Mockup additional pages like a orders and account pages.
  • Perform more usability tests to refine current pages.
  • Dedicate more research time for website accessibility to create a better user experience for an older audience.

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